sanneganti75
About Candidate
A Techno Commercially Strong Agri. professional with 23 years of experience in sales and marketing and development of Agri. Inputs having expertise with crops, products, markets, collaboration, team working & team leading effectively.
a) Sales & Marketing & Business Development expertise
b) Driving sales and responsibility for business growth and expansion to new markets
c) Premium products business growth and strategy planning
d) Proficient in identifying market, crop & segments to develop business and channel network.
e) Market Development & Demand Generation Expert
f) Products, markets & agronomy specialist of all crops
1.Dynamic career by working with best of Industry companies like FMC, BAYER, COROMANDEL at different positions of sales and marketing of Agrochemicals and nutrients
2. Strong business and commercial acumen with skills to leverage existing channel capacity and ability to identify and develop new channel to increase business value
3. Multi faceted experience with core segments of Agri-inputs like Pesticides, Fertilizers and Nutrients having strong knowledge of both Andhra Pradesh & Telangana markets.
4. Highly customer centric, innovation in sales, market development and channel management
5. Ability to handle a big team of sales and marketing at state level driving consistent results & Team building.
Location
Education
MSc Agriculture in Entomology with 8.75 OGPA with distinction
BSc Agriculture from Ag college, Bapatla with an OGPA of 8.3
Completed post graduate diploma in Marketing Management
Work & Experience
Leading Marketing & Market Development. South-1 Division (AP & Telangana states) Team Lead • Leading a team of eight zonal marketing managers and heading a team of 31 members • Responsible and handling a big team of 150 market development trainees (MDT) Market development and demand generation • Focussing market development, strategy working & promotion of Speciality Nutrients, Organic Manures and Unique grade fertilizers • Supporting sales drive of strategic speciality nutrients & Organics of INR 151 crores • Liquidation drive and inventory tracking and review • Analyzing market dynamics, cropping pattern and influential drivers. Agronomy Development • Agronomy development of potential crops for sustainable development and business growth • Trial program of new pipeline products and new launches Strategy and concept development and drive • Disseminating better nutrition practices to farmers and retailers • Gromor -Poshan concept driving for sustainability & encouraging complete crop solutions • Identifying new opportunities (crops & markets & segments) to develop strategic brands • Serving farmers through Gromor Nutri Clinics Liaison with Institutes • Organizing, maintaining demos and trials with ARS/KVK & data reporting. • Liaison with Agri. Dept. at state level & RARS & KVK’s & research institutes and joint programs Promotional Budget • Responsible for controlling, executing promo budget and efficiency for brand building. • Developing literature & collaterals of new products crop wise and availing to team Collaboration • Training dealers on new products, crop nutrition and providing promo inputs to team. • Coordinate with Division Sales Head & sales team’s for designing, executing promo plans in line with sales objectives. • Suggesting new products launch as per market needs & collaboration projects with Seeds, institutional players & FPO’s
• Leading sales, market & business development operations for AP & TS for POLY4 development • Collaborating with IFFCO for commercial partnering towards business and product development • Responsible for business of AP & TS and product launch and seeding business drive • Liaison with ICAR and state Govt Agri Research Institutes for technical trials and endorsement • Developing crop wise solutions with POLY4, based on technical and commercial trials data • Training to IFFCO field team and channel partners on POLY4 (a mined natural mineral fertilizer). • Exploring opportunities to tie up with institutional players of Agri sector for sustainable business • Driving sales and development of trading project of Nano grades of IFFCO and enhancing sales • Handling a business of INR 24 crores initially with POLY4 and IFFCO Nano grades • Organizing field programs, commercial trials for POLY4 development and training of stakeholders and channel partners
• Designing and execution of marketing campaigns, field visits, rallies, and trainings effectively and with innovative approach to enhance liquidation, sales & brand development of Pesticides • Training FO’s, sales team, farmers, retailers, and channel and guiding in campaigns • Identification of crop segments & hot spots for strategic products development • Designing contingency sales plans timely in changing crop scenario to meet organizational goals. • Acts as intelligence & reporting to sales division with frequent updates. • Observing market dynamics and preparing Crop Pest Survey to assess market size and key segments • Driving monthly calendarized sales & liquidation plan & inventory status in markets • Key channel partners profile working and designing sales plan for them and driving CRM meets. • Managing protocol plots of pipeline and new launches for working out positioning strategy
• Achieving accuracy of sales forecast and liquidation plan month wise • Achieving sales budget, collection targets and DSO to meet organizational objectives. • Channel management, facilitation and sub dealer level business penetration & tapping new markets. • Achieving liquidation target and minimizing inventories and collection drive • Execution of brand pull activities, campaigns and maintaining relation with influential farmers • Leading team of Field officers’ responsible for promotional and marketing activities.
• Achieving accuracy of sales forecast and liquidation plan month wise • Achieving sales budget, collection targets and DSO to meet organizational objectives. • Channel management, facilitation and sub dealer level business penetration & tapping new markets
• Working in backward integration activity in Chilli crop • Growing Chilli crop for residue free material for export purpose to meet HACCP norms. • Maintaining organizers, traders, and farmer groups for contract cultivation